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Cooperative Marketing Opportunities
Although theatre renters supply their own advertising and marketing at their own expense, the Count Basie Theatre offers a number of marketing services to help make your event a success. If there is one thing we have learned about successfully putting on a show, it's do not underestimate the amount of marketing and advertising it will take to sell your tickets. A good estimated advertising budget is in the range of $4,000 to $10,000 per show.No Charge Services Included In Your Theatre Rental:
WEB SITE: Your event will be listed on the event page of www.countbasietheatre.org approximately in the same size and dimensions as all other events. The description includes: Title of show, Date and time, Presenter's name, Ticket Prices, A link to the show or presenter's web site (If available), A link to buy tickets online, Description - generally around 100 words, but it can be a little longer if necessary, and a photo of the artist or event. Please provide us with a description and the web link BEFORE your show goes on sale. Descriptions can be emailed to: dstjohn@countbasietheatre.org or faxed to 732-842-9323.
BROADCAST EMAIL: Every month the Basie sends a "This Month at the Basie" email to its private email list of 30,000+ addresses. Your event will be included the month of your show.
MARQUEE: Shows that the box office sells advance tickets for are listed on the marquee in date order. Shows that the box office does not sell advance tickets for are listed on the marquee on show day only.
POSTER PLACEMENT: Supply us with a 24"x36"poster (not mounted on foam core), and it will be placed in our display window. (Posters may have to be rotated based on show dates) OR, you may have one designed and printed by us at the nominal fee of $75 per poster.
MEMBER ADVANCE NOTIFICATION: The theatre's contributing members receive advance notification of upcoming shows before the general public announcement. Grant permission to sell tickets to our members before your "on sale" date, and the theatre will assume the cost of notifying members.
MONTHLY PRESS RELEASE: Each month the theatre sends a name/date/time/price listing of that month's events to the 160 media outlets (print, radio and TV). Your event will be included.
UPCOMING EVENTS VOICE MAIL: the box office's "Upcoming Events" mailbox is updated bi-weekly, and your event will be included.
Additional Services You Can Purchase To Promote Your Event:
CALENDAR OF EVENTS MAILER $1,250.00
Our best selling tool, we currently print 93,000 Calendar of Events every two months. (This list grows by 1,000 -2,000 each printing.) Approximately 87,000 are direct-mailed to our ticket buyers, 5,000 are stuffed into outgoing ticket envelopes, and the rest are sent to NJ State Welcome Centers, malls, libraries, real estate offices and other public distribution sites. The calendar is a four color, quad-folded publication. Your event and a photo can be included in the same size and dimensions as every other event. The deadlines for participation are listed below. We can sometimes accommodate an event after the deadline. Call the Marketing Department at 732-224-8778 x107 if you have any questions.
| Time Period of Calendar January-February-March March-April-May May-June-July July-August-September September-October-November November-December-January |
Deadline November 15 January 15 March 15 May 15 July 15 September 15 |
Mailing Date (approximate) December 25 February 25 April 25 June 25 August 25 October 25 |
"NEW SHOWS ADDED" WEEKLY BROADCAST EMAIL $100.00
We will send a 100 word description of your event in a broadcast email message to our email list of approximately 30,000 names the week your event goes on sale.
DISPLAY ADVERTISING PACKAGE - WITH PHOTO $550.00
The Count Basie Theatre runs display ads every Friday and Sunday in the Asbury Park Press (Monmouth and Ocean Counties) and Home News Tribune (Middlesex County) and every other week in the Two River Times. For a fee of $550.00 per week you can buy into this package. (Note: you must supply a high-res photo of your artist.) Ads are designed and filed well in advance of their run date. To participate, contact the Marketing Department as soon as your show is confirmed.
Other advertising opportunities in specialty publications may be available. Please call the Marketing Department for further information.